Growth Marketer 🇩🇪🇺🇸

  • Marketing
  • Berlin, Berlin, Germany

Growth Marketer 🇩🇪🇺🇸

Job description

Hi 👋

Great that you found us here.

We are Donut 🍩, an app that actually makes investment fun! We’ve removed the complexity of traditional investment, and provided a gamified approach for Millennials to invest into digital assets, and turn their spare change into Bitcoin. Founded in 2018, we’re a disruptive, high-flying startup based in Berlin, Germany and Los Angeles, USA.


The story so far 🏆

In just one year, we have scaled the team from 4 to 12, built a mobile app and raised $1.9M led by Redalpine (investors in N26, TaxFix), Tiny VC and Entrepreneur First.

Our first product is a micro-investment service into Bitcoin. So, every time you buy a matcha latte, we round the difference from €3.50 to €4.00, and turn the €0.50 into Bitcoin. Easy.

We’re building a world-class team that is focused on helping users save and invest for their future. Bit by bit.


Who we are looking for 🦄

We're looking for a Growth Marketer who will work with the CEO, US Marketing & Product teams to facilitate user on-boarding and drive customer retention for our app. You will:

  • Pioneer customer on-boarding journey from Sign Ups to App Installs, and drive retention
  • Develop creative campaign messages and Ad copies through experimentation
  • Facilitate Lead Nurturing and monitor user behaviour — signups, conversion rates, app interactions
  • This role is based in Berlin, Germany 🇩🇪 with occasional travel to Los Angeles, USA 🇺🇸


We're attracted to you if 🤝

  • You have an excellent reputation of seeing things through, able to own and drive user on-boarding journey
  • You are a master at experimentation, able to dig creatively, and test new ideas at each stage of the on-boarding funnel
  • You possess exceptional writing skills to develop creative campaign messages and advertisement copies
  • You are a data-driven pro who enjoys analysing user behaviour to drive retention
  • You are highly proactive, with an innovative mind to take initiative in enhancing conversion 
  • You know the game of numbers—you are able to grow our user database
  • You have solid experience in growth marketing for consumer products—you've done this successfully well, over time

What we offer 🍩 

  • Our team is standout: here, you'll get to work with a brilliantly forward-thinking team every day
  • By joining our Bakery as an early employee, you have unrivalled autonomy and ownership of your work at Donut
  • The tools you need to do your job: your choice of laptop, productivity software (we're loving Notion & Linear at the moment) and desk set-up
  • A learning and development culture with our own 'Donut Library' and bi-weekly talks on topics from sailing, blockchain protocols, to engineering
  • Compelling equity package—as an early employee, we’ll reward you for driving our product forward
  • Weekly team lunch at our favourite restaurants in Kreuzberg
  • Office fruits, coffee, Club Mate and social Thursdays
  • And of course, vegan donuts!
  • Dog-friendly office—we’re loving Cooper at the moment! 🐶

You belong here 🌈

  • At Donut, we are colour-blind. Here, everyone is accepted, included and celebrated, irrespective of their sexual orientation, culture, gender, religion, or the absence of any of these things.
  • We are a big fan of diversity, and what we cherish even more, is inclusion.
  • We encourage people without degrees to apply: we believe what you've worked on and achieved is way more important.

Visa support 🇩🇪

  • In our case, we’ll cross the oceans for you, and that includes sponsoring visas and work permit if you need to relocate to Europe.